With the end in mind.
How do we get from where we are to where we want to be?
When narrative reveals itself to an audience that cares, it leads to action. An audience cares when the message surrounds a tangible purpose, is clear and authentic, anchored in good evidence, and comes from a human place.
The breakthrough cycle.
As we break through our established viewpoints, thinking grows incrementally clearer while collective support widens.
Building compelling narrative is a collaborative, human exercise. The trick is to continually revisit your big questions, to check and to recheck what you’re uncovering against the realities ahead and the conversations that will matter. The common starting point for all Mark’s information projects is always a clearly defined, specific goal. A goal that everyone gets, call it a narrative compass. Helping you first agree and articulate that end point is critical. Then to examine, test, and systematically build a logical, layered message.
Storyshed guides you along a path of collaborative development. With each co-produced iteration comes increased clarity, participation and support.
“Storyshed has the capability to distil complex concepts into a communicative journey that is compelling and engaging for the audience. The value Mark brings is his depth of experience in producing communication pieces that get the message across in a way that the audience can understand and engage with. Storyshed’s work is game changing.”
MARKETING LEAD, GOVERNMENT SOFTWARE PARTNER.
Building participation, understanding, clarity and ownership.
